Solving the Customer Problem of Convenience or Anxiety? Or Both?

From Avinash Kaushik:

“When answering the question, why is Uber so successful, most people answer with one word: Convenience.

I believe there is a smarter assessment of the underlying reason for Uber’s success. You just have to dig a little deeper.

I believe Uber is so successful because of a different word: Anxiety.

Uber eliminates the anxiety of finding a ride.

Bottom-line: Never ask your customers for what solutions you should create for them, just ask them what problems they face. Be patient. Look below the surface. Find the root-cause. Once you have that, you have something that is hard to find… Something you can build a competitive advantage on.”